

American Megatrends Inc., which Shankar founded in 1985, is ‘the world’s largest BIOS (basic input/ output system) firmware vendor, with AMIBIOS deployed in more than 65 per cent of all computers worldwide.’įor starters, the BIOS is boot firmware, designed to be the first code run by a PC when powered on, as Wikipedia explains.

in Electrical Engineering from IIT Madras (1971), Shankar worked for three years in the R&D labs of Tata Electric Company, before proceeding to Canada for his Masters in Electrical Engineering from the University of New Brunswick in 1976. His eyes light up reminiscing the early days of computing in India, when he was part of the team in MMC (Machinery Manufacturers Corporation, a division of Mahindra and Mahindra) that put together ‘Charlie,’ the first PC clone in the country.Ī B.Tech. He then cites the saying, ‘Code is easy, products are hard,’ to emphasise that companies consistently delivering quality products are the ones that continue to bring the best innovations to market. “Our industry is overflowing with great ideas, but the key it to have an innovative product,” observes Shankar.

We should be talking not just about the adoption of new technologies but about the experience of choosing which ones are key to the customer’s needs, he explains, during an early morning interaction a few weeks ago in Nageswara Rao Park. Shankar, the President and CEO of the US-based American Megatrends (goes a step further. While most people tend to stop with bland and trite statements such as innovation is key in the technology industry, S.
